Frequently shifting payment and quality programs breed skepticism among providers and patient groups about long-term reform. That’s why Blue Shield of California recognizes the importance of multi-payer alignment, and how that alignment supports practices as they adopt and succeed in value-based payment models. Industry Initiatives’ Payment Innovation program is wholly dedicated to driving this alignment: achieving consensus on payment, quality, and data exchange so that providers participating in these models can maintain a vibrant practice that’s personally and professionally rewarding.